BUSINESS Technology

The guide to selecting appropriate digital signage for your brand

Today, digital signage has become quite effective as a medium for a lot of businesses which are willing to market, communicate and advertise to customers. It is a good form of investment which a lot of industries from the food industry to retailing, which you need to understand in detail before you can begin to get the best benefits from this novel new technology. Businesses have to consider a lot regarding the content which they want to digitally display beside the infrastructure which will appropriately display that content. Also choosing an electronic display system has to be done with a focus on the functioning, the manageability and the applicability of the process. So, keeping all this in mind, this article will help you to choose the best digital display signage for your boards.

Understand the digital menu board first

Digital menu boards are dynamic displays used for showing menus, images of products, items for promotional purposes; sometimes even animations are used by various companies for promoting their products. Usually, these are used by fast food chains and restaurants, digital boards today have replaced traditional static printed and painted signboards which used to be used earlier. Primarily, three main factors enhance the usability of digital boards. They are:

  1. The Hardware
  2. Software
  3. The Designs

Digital Menu Boards Hardware

The hardware which makes up a digital board varies greatly. Some boards can be attached to different rotating toppers and extenders which can give some mobility to the board and give it more visibility. The LCD TV screens us, however, the main heart of this system. LCDs allow the store to display bright and vivid photos and animations which can attract customers to buy more products and see more promotional offers of the company.

Digital Menu Board Software

Earlier when traditional static boards were in vogue and were popularly used by establishments, the store owners would have to give their sign makers a mock drawing or a blueprint of how their sign ought to look like. Later on, after the sign has been produced, it would be delivered to the store and then mounted.

Advantages using digital display boards

But with digital display boards, the images and the displays can be uploaded into the control board and then it can easily be programmed to be modified for various options like for instance, animation, displaying the time of the days, special rates during Happy Hours, etc. These are done by the staff inside the establishment who has been given adequate training to handle this equipment, or they can also be commissioned to professional designers for digital boards.

Digital display players

After determining the type of digital contents and which infrastructure you would require for displaying that content, you would need to check the specifications of your hardware now. There are a lot of digital display players available in the market today. Expensive players have been designed to play for more advanced level signage system and are then used in high-end deployments for large-scale events. If you want to use such types of infrastructures, then you would be required to get a completely integrated electronic signage’s media player who will be connected with large industry-standard LCDs, plasmas, billboards, projectors, etc.

You can also use your display to show HD broadcasts and then use HTML for developing your content. Live video streaming can also be used to attract more customers and then retain attention for long durations. HTML5 is most popular for developing content. However, whatever player you choose you to have to ensure that it can play all sorts of media which can be used for your content: this means that it has to be able to play video, audio and images and even animations, when required. If requirements arise, then they would also have to play all of these different media simultaneously.

How is digital signage board useful for restaurant owners?

For restaurant owners, a digital menu board is essential in today’s age, and you should consider immediately switching from your traditional boards to digital boards. You will feel much more freedom in being able to display more information which is precise and exact and at the same time eye-catching. This will add an air of dynamicity to your establishment as well, and you can play around with designs and different menu items besides sticking to your stock food items.

You can find a range of easily affordable digital menu board designs at a variety of affordable prices from online vendors and suppliers.

How are digital display boards boon in the modern technology?

One of the most foremost uses of technology for business purposes in recent years has been in the use of digital display boards for menus and other information in retail stores and restaurants. These boards are not only easy to operate, but they are also easy to update and display information in a programmed and precise manner designed to catch the attention of the customer. They have a lot of benefits over traditional static display boards which help to boost your sales and increase your revenues.

However, with the multitudes of agencies and companies supplying digital display boards today, it can often get confusing for a new customer to choose the right display board and for making this decision, it is imperative that you first understand what the main components and parts of a digital display signboard are. This article has enumerated the fundamental basics of a digital display board. The various components mentioned here will go on to make a good display board; hence it is of utmost importance that you choose these components wisely. Hopefully, this article will help you to choose good digital signage for your business venture.

About the author


Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.