BUSINESS

The Business of Online Complaint Sites and Their Impact On Your Brand

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If you know Woody Allen and his comic sense, then you would definitely realize what sarcasm can do to your dignity. Back in 1977 when he made the movie Annie Hall, back then complaining about a product or services was limited to writing on paper to the president of the company.

But now things have changed, people can simply complain about a product and services even before they leave the restaurant or the retail outlets using the social media and complain forums. Well, of late, the complain sites are mushrooming.

Now it has become business. Of course, the more complains flood into the site, the bigger the company becomes and the more the revenue flows and so on. Sites like Rip-Off.com, Complaints.com, Scam.com, and Complaintsboard.com are a few to name. And Rip-off.com is the mother of all the complain sites.

Now, what are you going to do if your business has complaints on complains board? You will simply go for complaints board removal. How?

The nitty-gritty of complaints board:

Complaints board is a site that is blatant about the complaints. It says that it is not responsible for verifying the authenticity of the complaints. Neither it finds it important to notify the companies about the complaints nor will it remove the complaints from the site unless a court order forces or directs it to do so. Now, it believes that the consumers are doing it with a constructive intent.

However, it is a little more compassionate than other sites because it allows users to edit and delete the complaints in some cases but with other sites, it is nearly impossible to get rid of the complaints.

The Google factor:

Now, the whole business comes down to Google because one single complaint can affect the search engine ranking by bringing the companies onto the first page. Well, that is not the right reason to come on the first page of the search result.

You cannot sue Google for this; all you need to do is to find a way out of this situation because negative branding works faster and influences the business negatively. So, it is important that you find an organization that can help you to remove complaints board complaints.

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Finding the right organization:

Well, it is much difficult to delete complaints from the complain board it is because it takes you to take a legal route which is a costly and time-consuming affair, but working with a reputation management company that can push down the negative reviews should be a better option.

In fact, it takes an efficient and expert company that understands the technicalities of SEO so that it can bury the bad reviews. Actually, hardly any customer goes to the second page.

Therefore, you need to carry out the research and find the right organization that will help you in restoring your brand image quickly. And that demands you locate an experienced company and verify their credibility before giving them the job for complaint removal.