Mobile marketing is basically a new technique which has come up with a better marketing strategy for both online businesses as well as offline stores. It deals with various procedures of selling, purchasing and even advertising of any products or services using mobiles. The mobile marketing consultancy in Gurgaon says on the context of the practice of “mobile marketing” that it has become very common. The reason behind the popularity of mobile marketing is the wider usage of mobile phones compared to the usage of the desktop.
Updating with the changing times is really necessary for running a healthy e-commerce. Here are a few necessary business strategies which would help mobile marketing business to get more enhanced.
- Advertising through Google Adword: Google Adword is a platform introduced by Google which enables advertisers to get into campaigning for a specific mobile device without much hassle. There has also been an increasing demand in mobile as compared to desktops. Due to these two reasons, a wide choice has come up. Thus, the practice of mobile marketing requires a good amount of research and special features. For meeting them, these things are needed to be followed:
- Advertisers should undertake research regarding the nature of the user and their interests.
- Research conducted should be done to know the source of user traffic. For example: If more user traffic is coming from the direction of Android users, then advertisers should put the target on android users.
- Try creating a more user-friendly website which includes lightweight videos, audios texts, images, etc.
- Ensure putting in easy navigation options for a correct mobile version of pages.
- Creating Responsive sites: The wide usage of smartphones in every aspect of life has led to the increment in the importance of mobile phone users in the field of marketing. So, a marketer should always have the first focus on the mobile users. Here are a few points which should be kept at notice for better marketing:
- Try to develop an attractive and a user-friendly app for smoother functioning.
- The marketers must ensure the point of making highly responsive sites because the responsiveness of the site determines the ranking of the website on the search engine.
- Initiating Advertisement procedure: Advertisements related to the mobile app should be brought out through Google Mobile App Campaigns so that more and more users come to know about it. The basic aim should be increasing the visibility of the app store to increase the downloading of the app. A well designed and interactive app is also needed along with good ranking of the website.
- An advertiser is greatly benefitted by the universal campaign because it allows advertising over the various network of Google like the search engines, play store, You Tube and other Google displays and various mobile sites.
- Making use of campaign which installs mobile app helps the advertiser to create mobile app ads for mobile devices. It navigates the user directly to the app store and thus helps in increasing the downloading of the app.
- The campaign of mobile app engagement makes the user to interact with the already downloaded app again and again thus increasing the usage of the app.
- Investing social media platform for marketing: Facebook is always the best option for putting up ads because it is one of the most widely used social platform. Facebook is basically a good platform for increasing the ROI and for better ranking of the website. The major reason of it is as lots of people use mobile devices for accessing the Facebook, it brings in a lot of traffic on the website.
For making use of this feature for advertisement, following things should be taken into consideration;
- The content should be short but effective.
- The pages related to the app should be mobile friendly.
- It should consist of attractive image.
- The contents should be such which also works over low connection of internet.
- Preparing video advertisements in between other mobile app or games: It is an innovative idea of putting advertisements of products or services via mobile games or any app. Marketers use the method of showcasing their brand name and products through other apps and games by paying to the owners. This marketing strategy helps in advertising the brand names in an easy manner.
- Taking up automated platform of mobile marketing: Using the strategy of marketing by making use of SMS services is an effective method of advertising, selling and making purchase of products and services. There are various reasons for this strategy to be popular:
- Nearly every person makes use of mobile phones.
- Mobile phones can be used easily anytime and anywhere.
- Short messaging service is very popular mode of interaction.
- As mobiles are used daily, there is surety that the message will be read either instantly or within a short span of time.
However, SMS services are used by mainly two kinds of marketers:
- Short Code: The short codes are normally 5-6 digit numbers which are assigned to a company by the mobile operator for brand campaigning or for delivery of service. It is a little expensive method.
- Long numbers: The long number is actually an inbound number which serves as an alternative to the short codes. In short, the company uses its own personal number to get in touch with the customers. It is a little cost effective method compared to short code method.
- Making use of Push notification for marketing: The automated message which flashes on the screen of the mobile is known as push notification. It is an effective step in mobile networking strategy. Message doesn’t actually need to be opened but it rather pops up on the screen. It has become popular strategy or advertising products and services.
These were a few strategy of mobile marketing. Other methods like involving QR codes, proximity services and location based services, etc. is also used for increasing the business through mobile phones. There are various companies which provide mobile marketing consultancy in Gurgaon. Choosing the right strategies of better business structure is really necessary. The influence of mobile phones has increased a lot and so the technique of mobile marketing is widely in existence. Although it deals with lot of competitiveness, proving oneself the best in the crowd becomes much easier if each step is taken with a professional mindset.
