Now a days, Google is keen on making internet safe, secure, easy to use and best result oriented. That’s why it is changing its algorithm so frequently. Penalising thin content sites and making sure that the top result should be from secured websites only, Google is not only beating its competitor and dominating but also, webmasters and local business is finding difficulties to rank their business with these frequent algorithms. here in this post we will see the latest updates from the google and the update is “Google Local search update” and how can we take benefit from this update. Google remains the king of search engines, and it’s even gaining in local business reviews. This can be a great asset for your business and website when it comes to using Google local optimization. According to BrightLocal, the number of Google business reviews increased by 114 percent from 2014 to 2015, and by 278 percent from 2015 to 2016. Google reviews outpaced Facebook, Yelp and TripAdvisor during the same period.
Google continues to encourage users to leave reviews for businesses. The incredibly high volume of Google users helps the growth in local reviews. Also, people are using their phones more and more to search for local business via Google Maps. These search results display business reviews, helping people decide where to go. Local reviews can also show up in regular Google searches based on the user’s current location.
Another reason for the continued growth of Google is likely due to better integration with Android devices the last few years. Google has also focused on asking for reviews from more users more frequently.
You can use this to your advantage several ways if you have a business and want to attract local customers who fined you online or through Google reviews. Google local optimization is all about creating content for your site focused on your local area. You can write about how you serve your community and offer tips or advice unique to your area. Another idea is to write about local events in your community and how your business can be involved. You can partner with other local businesses that complement yours to create content that reaches an even wider cross-audience.
One way to help improve your Google local optimization is to encourage current customers to leave reviews for your business. Many times, reviews are not from repeat customers who know your business well, but rather from one-time customers who had just one experience with your business. Determine what type of customers you want to attract as well. For example, local, repeat customers may not be the same as customers who are passing through your area looking for a business in your industry.
As recent data shows, Google local reviews are sharply on the rise and are quickly outpacing any other online review platforms. This isn’t something to discount when considering increasing online exposure to your business. People have a natural trust for third-party reviews.
