Being an entrepreneur, you cannot afford to ignore the importance of social media networking platforms. They can prove to be beneficial when it comes to promoting your brand and products. In this regard, you need to focus on tapping the potentialities of Instagram.
Industry experts say this popular photo-sharing mobile application has currently over 800 million active users. They even predict this number to increase further in the coming years. The majority of these individuals fall within the age group of 18 to 30 years. Moreover, almost one-third of them are women. It can give a boost to your efforts in improving customer engagement with your target audience.
How to use Instagram to promote your brand products?
When using any social media platform to promote your business, you need a strategy. Instagram is not an exception to this fundamental rule. Only then can your organization have a strong presence on this popular photo-sharing platform. This can help you to engage with your target audience in an effective manner.
You will also be in a better position to achieve your goals in the marketplace. However, you need first to download this photo-sharing application using your mobile phone. You also have to consider the images other businesses used to promote their brands on Instagram. Such professionals point out the following five crucial tips you consider when it comes to accomplishing this:
- Create an Instagram bio
You must first create an Instagram bio for your business organization. Exploiting your copywriting skills to ensure it generates interest among your customers is the need of the hour. It is prudent on your part to keep this description within 150 characters.
However, it should include all the information your target audience expects you to provide. Moreover, you should not forget to insert a ‘call to action’ to your business bio. The following points must be taken into account as well:
- Your organization’s Uniform Resource Locator (URL) should be able to direct your customers to the home page. This clickable link should provide the viewers with all the information they need to contact you. It should also tell them more about the kind of products your organization sells to the public.
- Come up with creative, relevant hashtags to use. They can turn out to be a catalyst when it comes to promoting your products to your online audience. However, if you find this task too difficult to carry out, you can hire reliable experts. They can give you the results you desire.
- The photos and videos you upload on Instagram need to be unique. Only then can such images attract the attention of your target audience. Moreover, you should also write content they like reading and publish it on this platform.
- Build a community among your target audience
Instagram can be an excellent way for you to interact with your target audience. However, it is vital for you to be attentive and respond to their comments. You should not hesitate to speak out your mind and reply to the posts your customers send. This can go a long way in making them feel special.
Another way to engage your target audience is to give customers a virtual tour of your facilities. Upload an exclusive photo of how you create your brand products and share it with them. Experts from credible websites like stormlikes.com say you should even encourage such customers to join you. By responding to the status updates of such people, you can even build a viable social networking community.
- Generating interest in your brand product
You have to remember that Instagram is a popular platform for visual content. Millions of people use it every day to send videos and photos to those they know. However, you can use it as an instrument to generate interest among your target audience for your business. This makes it easier for you to promote the products you intend to sell.
To accomplish this task, you need to ensure the picture and videos you upload stand out. You should not hesitate to use appropriate filters on this popular platform to enhance them. Moreover, it is essential for you to be consistent if you want to get the results you desire. This is the only way you can expect your business to grow and gain the competitive edge.
- Use features like Instagram stories to your advantage
Instagram stories are prevalent among the people who use this social media networking platform. The members of the target audience who have an active profile will not be an exception to this trend. This is the reason why you need to come up with ways to use this feature.
It can go a long way in helping you to promote brand products among your customers. You can tell them more about your business using this feature. All you need to do is to tap on photo bubble on the main feed of this application. However, you could seek the help of experts if you are not well-versed with this application.
- Use this social media platform to promote essential events
A very popular Instagram tool entrepreneurs can use to connect with their customers is geo-tagging. This feature is usually above the photo you upload for your target audience. It provides them with information on your present location and how they can buy your brand products. Research shows such people in business can improve customer engagement by more than 79% if they use this feature. However, very few of them are aware of this fact. You should avoid making the same mistake.
Having a business presence on Instagram can help you to enjoy a competitive edge over your competitors and positively impact your customers. This social media networking platform even enables you to build a viable community among such people.
It makes it easier for you to promote your products and services. This can help your business grow in the market. You need to keep in mind the above five tips to be able to accomplish this objective. It can even turn out to be a win-win situation for you in the long-run.