CONSUMER PERCEPTION OVER MARKETING

Marketing is the amalgamation of the activities a company performs to sell its products and make an awareness. It includes activities like advertising, selling and delivering  products to people. Marketing experts of companies try to get the gaze of potential customers by using catchy phrases, new design, celebrity endorsements and general media exposure.

Marketing is all the activities a company does to earn customers and maintain a relationship with them. Even the miniscule tasks like writing thank you notes, informal meetings with a potential client, returning calls promptly and meeting with a past client can be thought of as marketing. The ultimate goal of marketing is to cater to the customer’s needs, thereby ensuring profitability .

In today’s day and age we are all connected thanks to the internet so people are exploiting this medium for marketing their products. From Facebook promotions to Instagram posts to Youtube adverts, we have availed every aspect of this very precious resource that bridges the gaps between communities and countries.

Television is another powerful tool for marketing a product. Television has found its place in almost every home in every country. Television is hooking and thus catches every bodies attention and is able to hold on to it’s viewers be it sports night or your favorite soap opera, world news or your local scoops.

Television has invaded every house probably every room. From the metros to the remote rural parts of every country television has managed to win hearts and viewers. Radio is still entertaining us on our way home from work or school. Radio has its place in every hand thanks to the mobile phones. News papers or print media is another well exploited instrument. Magazine covers front page ads are still very effective and widely used.  

• Elevators are undoubtedly a necessity they helped us build the mammoth buildings and use them as well, but why not use them to market a product? Why not sell someone our dreams, our ideas, our products.
• Elevator promotional marketing ads are ingenious and highly effective. It stays in your mind, it leaves an impression.
• It makes you think about the product and yourself. How the product is going to change your life and affect your well being.
• Elevator ads are cheap and effective.
• It can be easily installed and targets a huge number of people as a lot of people regularly uses a lift as it is a necessity.
• Elevator promotional marketing ads are interesting and demands the potential users gaze for a quite a lot of time.
• It is normally close to people as it is inside a lift and thus cannot be avoided.