One of the most important elements of branding is Visual Brand Identity as it is an organized and formulated outlook of your company that represents its name, design, logo and other important features. Business leaders and professional marketers consider visual brand identity to be more than just the visual and physical aspects of the organization. They believe that visual brand identity carries feelings that are closely associated with the customers when they purchase your product or service.
In today’s world, you have to stand out from the crowd in order to become a successful business in the market. In addition to this, you need to build a strong perception of your brand in the minds of the consumers so that they feel good after consuming your product or service. Branding takes a lot of time and effort as it is not something that can be achieved overnight. You will have to strive in the market to make your brand look more appealing than others and for this particular purpose, you need to keep in mind the following points so that you can create a strong visual identity for your company.
1. Know Your Audience
The very first step involved in the process of creating a strong brand is to identify your audience. By identifying your audience, you will know what your target market is and how you can approach your potential customers. This step will make things much easier for you to build a successful brand.
In order to identify your target audience, you can answer a number of questions. For example; demographics of the target market (including: age, gender, education and income etc.), the personality of the people, values that they are looking for in a brand, interests, and lifestyle. Knowledge about these questions will give you a clear picture of what your audience is looking for and you can modify your products and services accordingly in order to establish your company as a powerful brand in the market.
2. Have a Clear Mission
In order to succeed in the market, you need to have a clear mission as to why you are selling the products and the services to the customers. You need to define the benefit that the customers will receive after purchasing your product. Instead of selling products, sell the solution to the problems that people face on a daily basis. For example; Uber is an application that solves transportation problems for millions of people around the globe and this is the reason why it is becoming increasingly popular all over the world.
3. Brand Personality
It can be challenging for companies to express and present the personality of their brand without actually meeting with the audience in person. This is where you need a spokesperson who can represent your brand, convey the message to the people and convince them to buy your products and services. Companies often use influential people for such tasks, like celebrities or politicians who have a great fan following. For example; TagHeuer is a watch company that has Leonardo DiCaprio, an actor, as their brand representative.
4. Embed Emotions In Your Brand
It is extremely important to make your audience feel something when they see or buy products from your brand. The emotions and feelings associated with your brand will leave a long-term effect on your customers and they will remember your brand for many years to come. So, infuse feelings and emotions into your brand for gaining the loyalty of the customers.
5. Making Videos
Majority of the audience prefers watching a video rather than reading long texts and paragraphs pertaining to your company. Therefore, you should make engaging videos for your brand so that people can easily watch and learn important aspects regarding your brand and the products that you are offering to the customers. For this particular purpose, you can use YouTube as a channel for communicating with your target audience to spread awareness and to convey messages to your customers.
6. Story Telling
Storytelling is an art that is used for promoting your brand. You can tell the story of your brand through pictures, videos or interviews. Storytelling can promote your brand to a level that can help you achieve your target sales and objectives of the company. With this art, customers can relate to your brand and they will be able to memorize your brand for years to come. So, create a perfect story and narrate it to your customers again and again so that they can remember your brand by heart.
7. The Creation of Logo
The logo should be simple and unique and it should be relatable to the name of your brand. The creation of a logo is considered to be important because it helps people identify your brand and facilitates loyalty for your brand. You can hire a designer to design a logo for your brand or use logo making tools for creating one yourself.
8. Keep it Simple But Creative
People usually make things complicated and leave it to the audience to figure out the mystery behind the phrase. However, you should keep things simple but creative so that your customers do not get confused when they see the name of your brand. The content, images, and symbols should be simple and straightforward, free from ambiguity and irrelevant things. This would convey a strong message to your audience regarding the perception of your brand.
9. Social Media & Branding
Social media plays a vital role in the branding of your company. It is a platform where consumers and marketers can interact with one another and you can get instant feedback regarding your marketing campaigns, products, and services. Social media helps you engage with the audience so that you can communicate with your audience effectively, provided that you have a super-fast and reliable internet connection like the one offered in Mediacom packages.
10. Use Right Fonts & Colors
When you are using the fonts and colors for the representation of your brand, make sure that you use the right combination that is in contrast with your logo and name of the brand. Fonts and colors are important because they have a psychological impact on the audience, for example; Red and Orange colors show that you are passionate, Green shows environment friendliness whereas blue shows trustworthiness.
These are some of the elements that you should keep in mind when you are branding your company.