SEO stands for Search Engine Optimization. SEO is a technique used to curate content which helps you to increase your site rankings on Google and other search engines. Almost everyone who owns a website or a blog wants it to land on top of every relevant web search. But what they don’t realize is that to get that top spot on the web search page you need to optimize your content according to those sophisticated algorithms of the search engines. But there’s no need to worry. In this article, we are going to tell you top 10 SEO trends of 2018 which will help you to increase your site rankings and as a result, increase your website traffic. So, let’s start.
- Mobile relevant Web pages
There’s no denying that people use their smart phones more often than their PCs. Well, this isn’t going to change in 2018 either. Most individuals use their smart phones as their primary device for web browsing. Creating smart phone-optimized websites or web pages will result in attracting more site traffic than otherwise. This will also help your website to rank on top when searched from a mobile device. The number of mobile internet users is expected to hit almost 2.3 Billion by the end of 2018, and you wouldn’t want to miss out on such a vast potential viewer base.
- Voice Search
Again, the number of mobile Internet users is a significant factor here. Most of the smartphone users like to use the voice search feature instead of typing their queries. With personal assistance, fun and entertainment, as well as, the general information being looked up by voice search, this time-saving and effortless search option, is expected to change local search. Hence, having voice search optimized content will also help you in acquiring a high rank on the search engine results page and will eventually increase your site traffic.
- Great Content
Publishing good content is as essential as using other tactics to gain site traffic. Google’s website ranking algorithm also checks for the quality of content and whether it meets the standards of what the viewer is looking for. Also, publishing good content not only increases your site rankings but it also makes the viewer like your website. If a viewer likes your content, he/she won’t bother about your rankings, etc. He/She will directly click on your link instead of going to some other page for their queries.
- Faster Loading Speed
Time is important. Nobody wants to sit in front of their desktop or mobile screens watching that loading circle go round and round. According to a recent survey, 4 out of 5 individuals visit some other website if the page doesn’t load in less than five seconds. People don’t like slow web pages. If the page is getting load slowly, your site traffic will suffer. Page speed is a user experience feature that is expected of all websites.
Speed has been an essential factor for years, but moving into 2018, we’re going to see even more significance on it in the future.
- Better User Experience
Google search engine’s algorithm has become more sophisticated with time. Now it also takes User Experience into consideration for site rankings. Google keeps track of pages and sites that satisfy the user for their objective of providing their users with the best services. It considers several factors such as speed, layout, and ease of navigation to rank different websites. Creating user-specific content, offering visual-oriented design and allowing social sharing buttons are some of the simple steps that SEO can take in order to attain good site rankings.
- Long Tail Keywords
Using smaller and less specific keywords can take a lot of time in increasing the site rankings, whereas using more specific keywords can help you target viewers who are want to take immediate actions or are using voice search for their queries. For instance, using ‘LED Tv’ as your keyword might not get you as much traffic as using ” 4K Smart LED Tv’ as your keyword can. Using Google Adwords Keyword Planner and searching for new keywords using relevant phrases can help you to gain a perspective on this concept.
- Increased Page Relevance
Google continues in its journey to provide the best web browsing experience to users. Besides offering users websites that are safe, Google searches for sites that best match the user’s search intent even if that’s a little different from their actual query.
This means that search engines will decide the relevancy of the content on your website. One of the ways that Google estimates the relevance of a website’s content is with Latent Semantic Indexing. Through Latent Semantic Indexing Google can gather material from billions of sites and parse through the content, scanning for related terms and words.
Latent Semantic Indexing also enables Google to determine whether the content on a website is comprehensive and flows well. You can increase the relevancy of your page by researching the content of the top sites in your industry and look for commonalities among them.
- SERPs Will Continue Getting More and More Personal
Besides the usual search ranking some factors that are as follows, such as content relevancy, and page authority, page speed, search engines are also using information about the user, such as interests, browsing history and location, to provide a personalized search results list.
Google, along with some other search engines, have been utilizing personalized SERPs for many years.
- Improves Video And Image Search
Gradually, our online interactions have developed to become more visual. As the modernization get gear up the speed of internet get boosted more visual-friendly social media platforms, and a universal public desire to engage with more images and videos has led to a surge in visual online interactions. According to me, we’ll see some changes to how Google and other search engines [console] treat images and other data
- AI And Machine Learning
As we all know the fact that since everyone is going so big on SEO and looking to explore latest and cutting-edge technologies in pursuit of finding something that really will make a difference, and the impact that they yearn for, AI and Machine learning, being the technologies of today has been explored explicitly by webmasters search engine analysts across the globe.
Google’s Panda and Penguin are two penalty striking tools that they use AI and ML in, for examining any black-hat SEO practices and punishing them.
Big Data can be leveraged fully too, using AI and ML developed protocols. As we all know that the Organic Search accounts for as much as 51% of total traffic over the World Wide Web, it is only obvious how big an impact that Big data and deep learning tend to have over SEO and what comes with it.
This was all you needed to know in order to run an energetic, effective and efficient SEO campaign for your business. It’s important to understand the importance of all these practices individually and collectively. No way you master SEO by going all-out on any one of them while failing to enough for the rest of them. Feel free to comment and ask questions regarding any of the points mentioned above.
